One World Play Project
Business Model Transformation: “Buy & Give”
Role: PR & Marketing Manager / Model
Overview: Orchestrated the strategic transition of One World Play Project’s revenue model, evolving from a single-product "Buy One, Give One" system to a comprehensive "Buy & Give" platform in celebration of the brand's 5th anniversary.
Timeline: Spring 2015
Key Responsibilities
Business Model Innovation: Led the launch of the "Buy & Give" initiative, expanding the brand's philanthropic reach by ensuring that every purchase across an expanded product line—including apparel and equipment—contributed to global play resources.
5th Anniversary Brand Campaign: Developed and executed the integrated marketing strategy for the company's 5-year milestone, utilizing large-scale impact metrics—such as 1.5M+ balls distributed and 45M+ lives impacted—to drive consumer engagement.
End-to-End Creative Production: Managed the "startup-style" execution of the new apparel line's visual assets, serving as the Photographer’s Assistant to coordinate locations and schedules while providing on-camera talent for the final digital storefront.
Global Messaging & PR: Authored the official press release and directed media outreach, securing coverage for the brand's pivot toward a more scalable and inclusive social-impact business model.
Visual Asset Stewardship: Curated and edited final photography and infographic assets to ensure the "5 Years in Review" narrative was visually compelling and aligned with the brand's legacy of durability and play.
Launch Assets
