Benefit Cosmetics
Global Conference 2018
Role: Global PR & Events Manager
Overview: Spearheaded the full-scope planning and execution of a multi-day global summit, transforming corporate objectives into immersive brand experiences.
Attendees: 110 guests from over 45 countries
Location: Solage Resort, Auberge Collection, Calistoga, CA
Event dates: March 5-9, 2018
Key Responsibilities
Strategic Budget Oversight: Orchestrated master budgets to maximize ROI while maintaining a premium attendee experience.
End-to-End Production: Managed technical A/V execution, speaker presentations, and stage flow for seamless delivery.
Strategic Vendor Partnerships: Built and leveraged a network of high-quality vendors to ensure reliability and cost-efficiency.
Brand Identity & Collateral: Directed the creation of custom printed materials, creative designs, and themed wardrobe to ensure 360° brand immersion.
Hospitality & Logistics: Managed complex contract negotiations and execution for hotel blocks, meeting spaces, and full-scale catering.
Customized Recognition Programs: Designed and curated bespoke awards and high-end "swag" that reinforced attendee appreciation.
New & Noteworthy
Michelin-Starred Private Dining: Orchestrated an exclusive private dinner at Bottega Napa Valley, managing custom menu curation and wine pairings in a high-profile, high-pressure environment.
Elite Oenological Tours: Secured and managed a private, behind-the-scenes wine experience at Newton Vineyard, including a guided exploration of their famed English gardens and mountain-estate caves.
Recreational Programming at Solage: Directed large-scale outdoor group activities at Solage Resort, utilizing the Solstice Lawn for seamless, multi-faceted team-building sessions.
Bespoke Executive Farewells: Conceptualized and produced a "British-themed" farewell gala for UK-based executives, blending authentic cultural elements with Napa’s refined hospitality to create a personalized transition experience.
Event Photos
Executive Feedback
“Thank you so much for the perfect organization of the GM conference. It was very inspiring and motivating and everything was so well organized!”
— General Manager, Southeast Asia
“Thank you for all your hard work in making this conference a huge success: I got very positive feedbacks from all markets and from Beauty Central guests too!”
— EVP Global Retail