Benefit Cosmetics
Global Conference 2019
Role: Global PR & Events Manager
Overview: Spearheaded the full-scope planning and execution of a multi-day global summit, transforming corporate objectives into immersive brand experiences.
Attendees: 115 guests from over 45 countries
Location: Carmel Valley Ranch Resort, CA
Event dates: January 28-31, 2019
Key Responsibilities
Strategic Budget Oversight: Orchestrated master budgets to maximize ROI while maintaining a premium attendee experience.
End-to-End Production: Managed technical A/V execution, speaker presentations, and stage flow for seamless delivery.
Strategic Vendor Partnerships: Built and leveraged a network of high-quality vendors to ensure reliability and cost-efficiency.
Brand Identity & Collateral: Directed the creation of custom printed materials, creative designs, and themed wardrobe to ensure 360° brand immersion.
Hospitality & Logistics: Managed complex contract negotiations and execution for hotel blocks, meeting spaces, and full-scale catering.
Customized Recognition Programs: Designed and curated bespoke awards and high-end "swag" that reinforced attendee appreciation.
New & Noteworthy
Global Narrative Production: Directed a multi-national "Farewell Video" involving coordinated film shoots and asset collection across every global office.
Custom Brand Storytelling: Conceptualized and produced bespoke, high-concept gifts and décor, including custom-themed movie posters and one-of-a-kind statuettes.
Large-Scale Themed Activations: Designed and executed immersive evening events, from a 1950s-themed "Mini Car Drag Race" to glow-in-the-dark "Night Golf" excursions.
Simultaneous Multi-Track Programming: Orchestrated "Power of Choice" afternoons, managing up to six concurrent high-end recreational tracks (e.g., Land Rover Experience, Beekeeping, and Monterey Bay Aquarium tours) with flawless transitions.
Signature Offsite Events: Produced high-energy finale celebrations at exclusive locations like the Baja Cantina, incorporating choreographed performances and atmospheric design.
Global CEO Farewell Video
Executive Feedback
“Truly the BEST GM conference we have ever had! The energy, global team presentations, team building activities, and even table activities truly took this conference to a whole other level. So many emotions felt and expressed by many countries. Memories for life.”
— EVP Global Product Innovation
“You’re getting better every year! Congratulations! It’s the event I enjoy the most among all the events I join.”
— General Manager, Canada