One World Play Project
Limited Edition Product Launch: Size 1 Futbol
Role: PR & Marketing Manager
Overview: Chaired the high-velocity debut of the fan-demanded Size 1 One World Futbol, managing an exclusive production run that achieved a 100% sell-out within the first seven days of release.
Intuition & Impact: Transformed "Fan Demand" into a record-breaking revenue window, proving the strength of the community-led product roadmap.
Timeline: Spring 2016
Key Responsibilities
Scarcity-Driven Marketing Strategy: Engineered the global "Limited Release" campaign, utilizing social media storytelling and brand messaging to drive high consumer demand and immediate conversion.
Creative Direction & Visual Assets: Directed the end-to-end visual narrative, including photographer selection, location scouting, and the curation/editing of final campaign imagery and digital graphics.
Integrated Communications & PR: Authored the official press release and orchestrated a multi-channel social media rollout, ensuring consistent brand voice across all digital touchpoints.
On-Site Production Management: Led the day-of-shoot logistics, serving as the primary liaison and handler for child models to ensure a productive and brand-aligned photography session.
Lifecycle Product Management: Oversaw the transition of fan feedback into a tangible product release, proving the ability to listen to a community and deliver a high-value, rapid-sell-through asset.
