Benefit Cosmetics
Marketing Conference 2019
Role: Global PR & Events Manager
Overview: Spearheaded the full-scope planning and execution of a multi-day global summit, transforming corporate objectives into immersive brand experiences. Additionally, organized 6 simultaneous mini-conference department tracks: Legal, Human Resources, Boutiques, Creative Services, Travel Retail, Public Relations
Attendees: 200 guests from over 40 countries
Location: W Hotel San Francisco, CA
Event dates: April 8-11, 2019
Key Responsibilities
Strategic Budget Oversight: Orchestrated master budgets to maximize ROI while maintaining a premium attendee experience.
End-to-End Production: Managed technical A/V execution, speaker presentations, and stage flow for seamless delivery.
Strategic Vendor Partnerships: Built and leveraged a network of high-quality vendors to ensure reliability and cost-efficiency.
Brand Identity & Collateral: Directed the creation of custom printed materials, creative designs, and themed wardrobe to ensure 360° brand immersion.
Hospitality & Logistics: Managed complex contract negotiations and execution for hotel blocks, meeting spaces, and full-scale catering.
Customized Recognition Programs: Designed and curated bespoke awards and high-end "swag" that reinforced attendee appreciation.
New & Noteworthy
Exclusive Cultural Takeovers: Orchestrated a private, sequestered performance of Beach Blanket Babylon, managing the technical logistics and hospitality for San Francisco’s most iconic and longest-running musical revue.
Legacy Dining & Heritage Events: Produced an intimate private dinner at Original Joe’s North Beach, blending mid-century San Francisco glamour with modern corporate hospitality in their storied private suites.
Immersive Feminist Art Installations: Integrated “That Lady Thing” onsite—a series of provocative, Instagram-ready interactive installations (like the Sea of Objectification and Corporate Climb) designed to spark dialogue around gender equality and female empowerment.
Luxury Sector Professional Development: Facilitated a specialized LVMH Private Workshop, coordinating high-level training and curriculum delivery focused on the pillars of luxury, craftsmanship, and brand excellence.
High-Energy Finale Production: Executed a full-scale Silent Disco for the event finale, managing multi-channel audio logistics to provide a high-impact, immersive party experience that respected local noise ordinances.
Executive Feedback
“Loved the itinerary and cadence of events. Every day was well planned and everyone knew what they were doing in advance which was great!”
— Marketing Manager, APAC
“Amazing. The UK team really enjoyed the prom night. I loved the idea of the silent disco which I had never done before. Top notch!”
— Marketing Director, United Kingdom
“This year was the best conference. I loved every minute of it!”
— Marketing Manager, Americas