Benefit Cosmetics

Marketing Conference 2018

Role: Global PR & Events Manager
Overview: Spearheaded the full-scope planning and execution of a multi-day global summit, transforming corporate objectives into immersive brand experiences.
Attendees: 190 attendees from over 40 countries
Location: W Hotel San Francisco, CA
Event dates: April 22-27, 2018

Key Responsibilities

Strategic Budget Oversight: Orchestrated master budgets to maximize ROI while maintaining a premium attendee experience.
End-to-End Production: Managed technical A/V execution, speaker presentations, and stage flow for seamless delivery.
Strategic Vendor Partnerships: Built and leveraged a network of high-quality vendors to ensure reliability and cost-efficiency.
Brand Identity & Collateral: Directed the creation of custom printed materials, creative designs, and themed wardrobe to ensure 360° brand immersion.
Hospitality & Logistics: Managed complex contract negotiations and execution for hotel blocks, meeting spaces, and full-scale catering.
Customized Recognition Programs: Designed and curated bespoke awards and high-end "swag" that reinforced attendee appreciation.

Silicon Valley Insider Access: Negotiated and managed private tours and specialized workshops at Facebook and Instagram Headquarters, providing attendees with an exclusive look at the future of social technology and digital trends.
Themed Immersive Environments: Architected an "Indoor Campsite" gala, featuring a stylized campsite dinner and cinematic screening, complete with atmospheric décor and themed culinary elements.
Executive PR Networking: Curated an intimate private dinner and strategy session specifically for Public Relations Managers, focusing on high-level networking within a discreet, premium environment.
Large-Scale Outdoor Programming: Directed comprehensive Outdoor Camp Activities, managing all safety protocols, instructor coordination, and equipment logistics for a day of high-energy team-building.

New & Noteworthy

Designed and synchronized six concurrent, specialized mini-conference tracks, tailoring content and environment to the unique needs of each global division:

Finance: Facilitated high-security data reviews and fiscal strategy sessions focused on global ROI and budget stewardship.
Human Resources: Directed workshops centered on corporate culture, talent acquisition, and organizational development.
Boutiques & Retail: Produced immersive sessions on the "client journey," luxury standards, and brick-and-mortar excellence.
Creative Services: Curated collaborative "Think Tank" environments for designers and brand architects to align on visual identity.
Travel Retail: Managed specialized programming for the high-velocity airport and duty-free sectors, focusing on global traveler demographics.
Public Relations: Orchestrated media-strategy summits and high-touch networking dinners for global brand ambassadors.