Benefit Cosmetics
Global Brand DNA: Camp I’m A Hottie
Role: Global PR & Events Manager
Overview: Spearheaded the high-velocity transformation of a traditionally multi-day curriculum into a single-day “Camp I’m A Hottie” high-impact offsite focused on Brand DNA immersion and Global Team Synergy.
Attendees: 190 attendees from over 40 countries
Location: The Presidio, San Francisco, CA
Event dates: April 22, 2018
Key Responsibilities
Strategic Budget Oversight: Orchestrated master budgets to maximize ROI while maintaining a premium attendee experience.
End-to-End Production: Managed technical A/V execution, speaker presentations, and stage flow for seamless delivery.
Strategic Vendor Partnerships: Built and leveraged a network of high-quality vendors to ensure reliability and cost-efficiency.
Brand Identity & Collateral: Directed the creation of custom printed materials, creative designs, and themed wardrobe to ensure 360° brand immersion.
Hospitality & Logistics: Managed complex contract negotiations and execution for venue blocks, meeting spaces, and full-scale catering.
Customized Recognition Programs: Designed and curated bespoke awards and high-end "swag" that reinforced attendee appreciation.
Event Photos
Executive Feedback
“It’s a challenge trying to do a normal Camp I’m A Hottie… but you were able to capture the essence and magic of Camp and bottle it into a one-day experience!? You continue to amaze me.”
Global Spokesperson