Benebabes Take Tokyo

Konnichiwa! In 2019, I had the privilege of planning and executing a global product launch for Benefit Cosmetics in Tokyo, Japan.

The goal was to unveil the Benefit Brow Styler—a moment of surprise and excitement for beauty lovers worldwide. We brought together 130 guests, including 60 VIP beauty influencers from 18 countries, who simultaneously revealed the new product to their social media audiences. This synchronized global moment created immense buzz and impact.

The event took place from September 25-28, 2019, and was a tremendous success in both reach and engagement.

Instagram stories recap. Enjoy!


Event Highlights

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Hospitality Lounge

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Guest Room-Drops

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Kill Bill Restaurant

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Kawaii Monster Cafe

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Street Style Challenge

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Fashion Show Unveil

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TeamLab Planets

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Neon Lights Party


Snapshots

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A Movie Montage?!


Key Responsibilities

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Hotel Accommodations

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Chaperone Management

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Event Communications

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Guest Yearbook

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Printed Collateral

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Branded Swag

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Makeup Products

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Room-Drops

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Visa | Passport | CCAs

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Menu Selections

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Dietary Restrictions

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Greeting & Hosting

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Costumes

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Drag Queens

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Setup & Teardown

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Pocket WiFis

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Group Transportation

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Custom Uber Vouchers

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Private Cars

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Recap | Results | Metrics