Benebabes Take Tokyo
Konnichiwa! In 2019, I had the privilege of planning and executing a global product launch for Benefit Cosmetics in Tokyo, Japan.
The goal was to unveil the Benefit Brow Styler—a moment of surprise and excitement for beauty lovers worldwide. We brought together 150 guests, including 60 VIP beauty influencers from 18 countries, who simultaneously revealed the new product to their social media audiences. This synchronized global moment created immense buzz and impact.
The event took place from September 25-28, 2019, and was a tremendous success in both reach and engagement.
Instagram stories recap. Enjoy!
Event Highlights
Hospitality Lounge
Guest Room-Drops
Kill Bill Restaurant
Kawaii Monster Cafe
Street Style Challenge
Fashion Show Unveil
TeamLab Planets
Neon Lights Party
Snapshots
A Movie Montage?!
Key Responsibilities
Hotel Accommodations
Chaperone Management
Event Communications
Guest Yearbook
Printed Collateral
Branded Swag
Makeup Products
Room-Drops
Visa | Passport | CCAs
Menu Selections
Dietary Restrictions
Greeting & Hosting
Costumes
Drag Queens
Setup & Teardown
Pocket WiFis
Group Transportation
Custom Uber Vouchers
Private Cars
Recap | Results | Metrics