One World Futbol: Size 1
In Spring 2016, I chaired the much anticipated (fan-demanded) Size 1 One World Futbol release. These smaller-scale balls were part of an exclusive production run (limited release).
The entire stock of Size 1 balls sold out in one week!
I wrote this press release.
Key Responsibilities
Global communications: I developed brand messaging, as well as social media strategy and rollout.
Final visuals: I reviewed, selected, and edited final images and graphics.
Photographer: I selected the photographer and set the shooting schedule and locations.
Child models: I was their onsite handler (cough, babysitter).
Press release: I wrote this press release.