Hosting Miss Universe

In 2019, I planned and executed a custom brand trip, hosting Iris Mittenaere (Miss Universe 2016) for her first time in San Francisco, CA.

• Guests: 4 guests from France, including a reporter from Gala Magazine.

• Business objectives: I worked with Benefit Cosmetics France to understand key goals and performance indicators to tailor a brand experience that would deliver results. I worked cross-functionally with internal teams (Spokespeople, Product Innovation, Digital) to foster a well-rounded brand education experience, as well as track impact.

• Event dates: July 15-18, 2019