2019 Marketing Conference
In 2019, I revitalized the Marketing Conference program for Benefit Cosmetics, hosted at the St. Regis Hotel, San Francisco, CA.
Guests: 200 attendees from over 40 countries
6 mini-conference group tracks: Legal, Human Resources, Boutiques, Creative Services, Travel Retail, Public Relations
Event dates: April 8-11, 2019
My Responsibilities
💰 Master Budget
🎤 Presentations
🔌 Audio/Visual (A/V)
👫 Vendor Relationships
🛍 Swag (Branded Gifts)
🎨 Interactives & Activities
🏨 Hotel & Meeting Spaces
🍴 Food & Beverage (All Meals)
📝 Creative Designs & Printed Collateral
👗 Spokespersons Wardrobe, Costumes, Scripts
🏆 Awards (Hand-painted Statuettes)
🎉 Finale Party
🚚 Courier Services
New & Noteworthy
🎭 Beach Blanket Babylon (Private Show)
👨🏻🍳 Original Joe’s North Beach (Private Dinner)
♍️ That Lady Thing (Interactive Installations Onsite)
💼 LVMH Specialized Training (Private Workshop)
🎧 Silent Disco (Finale Party)
Monday
April 8, 2019
Tuesday
April 9, 2019
Wednesday
April 10, 2019
Thursday
April 11, 2019
Executive Feedback
This year was the best conference.
I loved every minute of it!
Marketing Manager, Americas
Loved the itinerary and cadence of events. Every day was well planned and everyone knew what they were doing in advance which was great!
Marketing Manager, APAC
Amazing. The UK team really enjoyed the prom night. I loved the idea of the silent disco which I had never done before. Top!