2017 Marketing Conference
In 2017, I planned and executed my first Marketing Conference - affectionately known as my baby - hosted at the W Hotel in San Francisco, CA.
Guests: 160 attendees from over 40 countries
6 mini-conference group tracks: Finance, Human Resources, Boutiques, Creative Services, Travel Retail, Public Relations
Event dates: April 24-28,2017
My Responsibilities
💰 Master Budget
🎤 Presentations
🔌 Audio/Visual (A/V)
👫 Vendor Relationships
🛍 Swag (Branded Gifts)
🎨 Interactives & Activities
🏨 Hotel & Meeting Spaces
🍴 Food & Beverage (All Meals)
📝 Creative Designs & Printed Collateral
👗 Spokespersons Costumes & Wardrobe
🏆 Awards (Individually Customized Statuettes)
🎉 Finale Party (70’s theme)
🚚 Courier Services
New & Noteworthy
🏃🏽♂️ The Go Game (Scavenger Hunt)
🇧🇷 Fogo de Chão (Private Dinner)
🌼 de Young Museum (Private Exhibit Tour: Summer of Love)
❤️ Fabio (Yes, THAT Fabio visited us)
📲 Facebook HQ (Private Tour)
Finale Party
Monday
April 24, 2017
Tuesday
April 25, 2017
Wednesday
April 26, 2017
Receiving a Surprise Award
During the Awards Ceremony, I was presented with the final award (a total surprise)…
“Most Organized Marketing Conference Ever!”
Thursday
April 27, 2017
Friday
April 28, 2017
Surprise Award
… for yours truly!
Executive Feedback
Clearly very good feedbacks from markets: very good contents, clear presentations and very good organization! Congratulations!
EVP Global Retail
Big kudos to Andy for such a smooth organization and awesome conference!