Makiko Harris Art

In Summer 2020, I produced a social media campaign for Makiko Harris Art (she/her). The purpose was to provide a personal connection with her existing followers, as well as an introduction for any newcomers. The campaign was focused on sharing Makiko’s personal journey with art - her history and evolution over the years. My services included:

  • Storyboarding: concept, script, flow.

  • Production: design, graphics, layout.

  • Editing: video, graphics, captioning.

“Maki Moments” Campaign

Intro / Outro Videos

I scripted videos for the stories as a personal touch to welcome, engage, and thank the series viewers. With inclusivity in mind, I closed-captioned the videos. This is a great way to engage followers who may have challenges listening and/or prefer viewing with no audio.

Results

The “Maki Moments” campaign launched on Facebook and Instagram). Within its first week, the campaign secured a 3x boost in direct engagement, 70+ new followers, and new sales of Makiko’s artwork. Today, the series continues to thrive on the artist’s social media profiles in highlights and static post here. Evergreen content ftw!