MadCap Software
From 2011-2015, I managed MadCap Software’s global public relations.
MadCap Software creates computer software, boasting a wide range of Help authoring tools—enabling organizations to streamline content collaboration and delivery with its innovative single-source solutions.
Key Responsibilities
Case studies: interview people and write their stories.
Daily coverage: gather, recap and report.
Executive leadership management: organize schedules and interviews.
Media and analyst briefings: schedule, conduct, and recap them.
Pitch: reach out to press/bloggers, secure and generate original coverage.
Press releases: research information, write and present it.
Submissions: events, speaking and editorial opportunities.
White papers: effectively recap and promote new releases.