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MadCap Software

From 2011-2015, I managed MadCap Software’s global public relations.

MadCap Software creates computer software, boasting a wide range of Help authoring tools—enabling organizations to streamline content collaboration and delivery with its innovative single-source solutions. 


Key Responsibilities

  • Case studies: interview people and write their stories.

  • Daily coverage: gather, recap and report.

  • Executive leadership management: organize schedules and interviews.

  • Media and analyst briefings: schedule, conduct, and recap them.

  • Pitch: reach out to press/bloggers, secure and generate original coverage.

  • Press releases: research information, write and present it.

  • Submissions: events, speaking and editorial opportunities.

  • White papers: effectively recap and promote new releases.