Ciao Benebabes!
In 2019, I planned and executed a custom brand trip, hosting three Italian influencers for their first time in Northern California.
Business objectives: I worked with Benefit Cosmetics Italy to customize an enriching brand experience to showcase our DNA, history, and deepen relationships.
Results: a colorful assortment of Instagram posts, significant increases in follower growth for Benefit Cosmetics Italy and the visiting influencers. A win-win partnership. Adoro!
Event dates: April 16-18, 2019