Citizens FC

In January 2016, I chaired the collaboration between One World Play Project and Tea Collection, launching Citizens FC (Citizens Football Club). 

With the vision to connect soccer-loving children around the world and provide new play opportunities, a partnership was formed with Citizens FC. Together, One World Play Project and Tea Collection sold, donated and distributed hundreds of custom jerseys and soccer balls to youth worldwide.

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Key Responsibilities

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  • Global communications: develop cohesive messaging.

  • Brand collaboration: tailoring it to a global audience.

  • Partnership strategy: developing vision, aligning brands.

  • Media relations: outreach, securing coverage, follow-up.

  • Press release: I wrote this press release.