Buy & Give Launch

In Fall 2015, I launched One World Play Project’s new “Buy & Give” business model.

  • The new business model: before, people could only support “giving play” with our buy-one-give-one soccer balls. With the new “Buy & Give” business model, ANY purchase would be matched in our efforts to provide play resources to disadvantaged communities.

  • Also, it’s anniversary swag: the new products and services were in celebration of the One World Play Project’s 5th anniversary.

Key Responsibilities

  • Global communications: develop brand messaging.

  • Media relations: outreach, securing coverage and follow-up.

  • Model: ohh-la-la. Yep, that’s me in the pictures. #startuplife

  • Photographer assistant: schedule, find locations, assist on shooting days, and provide follow-up on visual assets (the photos).

  • Press release: I wrote this press release.

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