Benebabes Take Tokyo

Konnichiwa! In 2019, I planned and executed a week-long global influencer brand trip and product launch for Benefit Cosmetics in Tokyo, Japan.

The goal was to unveil the Benefit Brow Styler—a moment of surprise and excitement for beauty lovers worldwide. We brought together 150 guests, including 60 VIP beauty influencers from 18 countries, who simultaneously revealed the new product to their social media audiences. This synchronized global moment created immense buzz and impact.

The event took place from September 25-28, 2019, and was a tremendous success in both reach and engagement.