All Girls Can Play
In Summer 2015, One World Play Project launched its #AllGirlsCanPlay initiative.
This program was dedicated to recognizing and uplifting the importance of play for girls—raising awareness of the challenges girls face worldwide and how play is an effective solution that opens doors.
I wrote this press release.
Key Responsibilities
Global communications: develop brand messaging and public relations strategy.
Media relations: reach out, secure and schedule media interviews and original coverage.
Cultivating relationships: not only securing those stories in multiple publications, but staying on top of those relationships for continued coverage! Raising campaign awareness—boosting sales and community engagement.
News coverage: collect all coverage of event, including: photography, videos, and written articles.
Constant updates: report up-to-date metrics on the campaign, as well as key learnings along the way, for business executives, partners and stakeholders.
Press release: I wrote this press release.
Self Magazine
SELF Magazine published a three-part series on the importance of the #AllGirlsCanPlay initiative.
Why Play Is Seriously Important For Girls
How Do You Ensure #AllGirlsCanPlay? One Soccer Ball at a Time
See How The #AllGirlsCanPlay Initiative Saved This Girl From a Forced Marriage
Powerful Testimonials
Individual stories were created (video vignettes), showcasing how play is powerful for girls around the world. How One World Play Project and its partner organizations are making a positive impact.
Inspiring Supporters
#AllGirlsCanPlay received great support from key media players, including SELF Magazine and musician Sting. Additionally, we had tremendous backing from Olympic and professional athletes: Brandi Chastain, Julie Foudy, Jeremy Affeldt, Kelsey Robinson, Jill Savery and Tracy Evans.