Benefit Cosmetics
Global Product Launch: Benebabes Take Tokyo
Role: Global PR & Events Manager
Overview: Directed a high-velocity global product launch in Tokyo, mobilizing 60 VIP influencers from 18 different countries for a synchronized social media unveiling of the Benefit Brow Styler.
Location: Tokyo, Japan (where Benefit is not sold or distributed!)
Attendees: 150 guests from 18 countries
Event dates: September 25-28, 2019
Key Activations
Event Captures
Personal Captures
