One World Play Project & PWNA
Southwest Giving Tour, Field Advocacy & Donations
Role: PR & Marketing Manager
Overview: Directed an immersive, multi-state field expedition across Arizona and New Mexico to document the social impact of play within Native American communities, working alongside Partnership with Native Americans (PWNA).
Core Mission: Proving that the need for play is universal—spanning from youth soccer teams to senior centers—and documenting its role in cultural preservation.
Deliverable: "Play Goes Southwest" (Editorial & Film)
Location Region: Arizona & New Mexico (Tribal Lands)
Event dates: April 29 to May 4, 2015
Key Responsibilities
On-the-Ground Impact Assessment: Executed a comprehensive "Giving Tour" in partnership with Partnership with Native Americans (PWNA), visiting tribal lands to evaluate and document the distribution of play resources.
Multigenerational Community Engagement: Facilitated deep-listening sessions and site visits with diverse recipient groups, including the Jemez Pueblo Youth Center, the Lupton Senior Center, and the Grants Springs Youth Soccer Team.
Documentary Storytelling & Production: Conducted, filmed, and produced a series of field interviews with tribal members and community leaders, capturing first-hand testimonials on how play fosters resilience and community health.
Editorial Thought Leadership: Authored the featured brand narrative, "Play Goes Southwest," synthesizing the complex cultural insights gathered during the trip into a compelling blog and social media campaign.
Cross-Cultural Ambassadorship: Served as the primary brand liaison, navigating sensitive community environments with a focus on cultural respect, authenticity, and long-term partnership building.
