One World Play Project & Chevrolet
Strategic Philanthropy & Media Event
Role: PR & Marketing Manager
Overview: Orchestrated a high-profile, rapid-response donation event and media launch in just 10 days, facilitating the delivery of 320+ ultra-durable soccer balls to the Detroit Public School district with founding sponsor Chevrolet.
Attendees: 100 guests
Location: Bunche Preparatory Academy, Detroit, MI
Event date: November 2, 2015
Key Responsibilities
Rapid-Turnaround Execution: Successfully designed and launched the full event lifecycle in under two weeks, managing all logistics, stakeholders, and media outreach from a remote home base in Berkeley, CA.
Executive Mission Support: Provided 360° management for founder Tim Jahnigen, including travel logistics, interview preparation, and the coordination of high-level meetings with Chevrolet executives and school district leadership.
Complex Distribution Logistics: Managed the cross-country shipment and localized distribution strategy for hundreds of physical assets, ensuring seamless delivery to Bunche Preparatory Academy and surrounding schools.
Media Relations & Press Strategy: Authored the official press release and spearheaded a targeted media campaign that secured on-site coverage from major television networks, radio, and print journalists.
Stakeholder Reporting & Analytics: Conducted a comprehensive post-mortem analysis, compiling television segments, press clippings, and photography into a high-level impact report for corporate sponsors and internal stakeholders.
