One World Play Project

Global Advocacy Initiative: #AllGirlsCanPlay

  • Role: PR & Marketing Manager

  • Overview: Directed the launch and strategic storytelling for a global campaign dedicated to breaking down barriers for girls through the power of play—raising awareness of the challenges girls face worldwide and how play is an effective solution that opens doors.

  • Timeline: Summer 2015

Key Responsibilities

  • Impact-Driven Narrative Strategy: Conceptualized and executed a multi-channel awareness campaign highlighting play as a critical tool for female empowerment and a solution to global social challenges.

  • Tier-1 Media Partnership: Collaborated with SELF Magazine to produce and launch a high-impact, three-part editorial series, driving deep engagement through long-form storytelling:

    • "Why Play Is Seriously Important For Girls" (The Science of Play)

    • "How Do You Ensure #AllGirlsCanPlay?" (The Logistics of Giving)

    • "How the Initiative Saved This Girl From a Forced Marriage" (The Human Impact)

  • Elite Athlete & Influencer Mobilization: Leveraged the backing of Olympic and professional athletes to amplify the campaign's reach, managing high-profile endorsements to build institutional credibility.

  • Global Social Proof: Curated and shared survivor-led stories and field reports, transforming abstract "giving metrics" into a compelling human narrative that resonated with donors and corporate sponsors alike.

Campaign Assets

Celebrity Partners

Brandi Chastain - signed.jpg

Olympic and professional athletes, including:

  • Brandi Chastain

  • Julie Foudy

  • Jeremy Affeldt

  • Kelsey Robinson

  • Jill Savery

  • Tracy Evans

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