Benefit Cosmetics
Global Conference 2017
Role: Global PR & Events Manager
Overview: Within one month of joining the company, I spearheaded the full-scope planning and execution of a multi-day global summit, transforming corporate objectives into immersive brand experiences.
Attendees: 105 guests from over 40 countries
Location: Solage Resort, Auberge Collection, Calistoga, CA
Event dates: February 6-10, 2017
Key Responsibilities
Strategic Budget Oversight: Orchestrated master budgets to maximize ROI while maintaining a premium attendee experience.
End-to-End Production: Managed technical A/V execution, speaker presentations, and stage flow for seamless delivery.
Strategic Vendor Partnerships: Built and leveraged a network of high-quality vendors to ensure reliability and cost-efficiency.
Brand Identity & Collateral: Directed the creation of custom printed materials, creative designs, and themed wardrobe to ensure 360° brand immersion.
Hospitality & Logistics: Managed complex contract negotiations and execution for hotel blocks, meeting spaces, and full-scale catering.
Customized Recognition Programs: Designed and curated bespoke awards and high-end "swag" that reinforced attendee appreciation.
New & Noteworthy
Michelin-Level Culinary Production: Facilitated a private, poultry-forward yakitori dining experience at Two Birds One Stone, managing high-touch service and logistics within the historic Freemark Abbey stone building.
Interactive Enology Workshops: Partnered with A Sense of Wine to deliver custom-branded wine-blending competitions, where executive teams acted as vintners to create, brand, and pitch their own unique varietals.
Estate Exploration & Heritage Tours: Negotiated private, mountain-side tours at Newton Vineyard, guiding guests through their famed English gardens and deep-mountain wine caves for a "behind-the-bottle" look at unfiltered winemaking.
Expansive Outdoor Programming: Directed large-scale, multi-track group activities across the 22-acre Solage Resort, utilizing the Solstice Lawn and terraces for a seamless blend of wellness, recreation, and luxury hospitality.
Event Photos
Executive Feedback
“VERY GOOD JOB!!! I received positive feedback from everybody on the organization, venue, and selections… especially impressed with you just starting at Benefit less than a month ago!”
— EVP Global Retail